January 24, 2008

The workings and the beginnings of Google are essential to gaining perspective on web media and the culture that is built around it. Even more pertinent is the concept of search, its purpose, and its value to major companies like Google. Battelle breaks down the concept of search into the simplest who, what, when, where, and why categories and then answers those questions open-endly. My take is that our economy have lead the revolution of the web and its intent to mind the intent of web-users. There is capital value in the idea of search because the creations that were stimulated by search: banner ads and web-embedded advertisments generate the greatest capital at the lowest price possible amongst other advertising outlets. This fact alone is changing the way that people are perceiving messages that are being transmitted to them. I’m specifically intrigued by the process by which Google has found search to the be the exact tool to yield advertisments tailored directly to different web users.

I’m interested in the way that wireless and smartphone technology has added speed to the effects such a process. Blackberries, Treos, Apple iPhone, and other such smartphones provide the search at any given time that the user browses the web. The idea that Google and search have translated from the home computer the same way that it translates to the smartphone is something to be studied by major phone companies and businesses and businesses that manufactur phonebooks. Why wouldn’t every independent business or major company find it lucrative to purchase ad space on the web and embedd ads on public sites rather than in publications or on television? This is something I hope to find counter information about. What are the cons of embedded message. Battelle’s first four chapter in The Search about the coming of Google and the lucrative ability of search almost seems too good to be true. What’s the catch?


One comment

  1. We will be sure to touch on the growth of the mobile culture, and the phenomenon of the “always on” networked society. If you are more interested in mobile culture systems, I highly encourage you to read the blog by Howard Rheingold, and to read his book, Smart Mobs, which talks about the power of mobile technologies to facilitate grassroots organizing.

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